What Is SEO – Important or Necessary For Your Website?

December 3, 2009 By Leave a Comment

Why Is SEO Important or Necessary For Your WebsiteSEO – aka - Search Engine Optimization is a long term solution to getting your website found on the Internet by people who are looking for products and services that you offer. SEO does not go away. It stays with your website forever. Unlike print ads, radio ads, TV ads, and pay per click ads (PPC) SEO is a permanent marketing solution for your website. For any website owner – business – who has a website – for the purposes of something other than just an online business card or brochure – must optimize their website.

Why Is SEO important from a business website owner’s perspective?

  • Over the long run, proper SEO brings in more search engine traffic to my website than pay per click – sponsored listings,
  • Search listings – organic search listings – search results – natural listings are supposed to be and are believed to be non-biased,
  • Again, over the long run, SEO has a better ROI than any other marketing methods,
  • With PPC you can be a victim of click fraud or bidding wars – With SEO you only have to worry about whether the SEO firm you hired is doing their job,
  • Proper SEO helps with building your brand online – brand recognition, and
  • Proper SEO helps with online reputation management.
Filed Under: Search Engine Optimization Tagged With: , ,

Is Your SEO Firm Getting The Job Done – Need More Visitors To Your Site?

October 30, 2009 By Leave a Comment
Who Does Your SEO?

Who Does Your SEO?

Over the years I have seen a lot of great looking websites. Great looking websites usually translates into a large expense for the company who owns the site. Too bad many of them aren’t earning the money that was spent on them to look pretty. I have spoken to quite a few website owners who all have the same complaint – spent good money on my website but I don’t get any business from it.

Question is: Is Your SEO Firm Getting the Job Done – Do You Need More Visitors To Your Website?

Quite frankly it amazes me how many good looking websites I have seen that are no where near the top of Google and the other search engines like Yahoo, Bing, AOL, etc. What is even more amazing is that many of these websites have the link at the bottom in the footer that links to the web development company that built the site. Even more amazing is that the web development company boasts of their Search Engine Optimization offers yet when one does a search for the search terms that the site should be coming up for they are nowhere to be found.

SEO requires several things – a coordinated effort of “on-page” and “off-page” search engine optimization. Rookie SEO firms can usually get the “on-page” SEO ok even if they do not get the proper keywords targeted. In other words they get the Title, Description, H1, Keywords, and the first paragraph all lined up with the same theme and keyword phrase. But where most SEO companies fail is in their “off-page” efforts.

“Off-Page” SEO requires getting links from ranking websites to point back at the website in question, keyword heavy anchor text in the link coming from the ranking website. Most SEO firms sell link building services. You can tell a rookie SEO firm by the amount of links they offer per month.

Google pays attention to the “natural” growth of a website. Most websites, if they have something useful to say, can get a few links a month. Google likes this kind of growth and awards with increased ranking in the search engines. Unnatural growth would be more than say 30 links a month.

Being in the web business, I’m always looking at my competitors and I often see SEO firms offering 200+ backlinks per month for some fee. My piece of advice – if you see this stop considering this company. They do not understand basic SEO in terms of how Google and the other search engines work. 200+ backlinks in a month is not natural.

For an Internet Marketing Strategy Evaluation of your company website contact me at ExcelnetMedia.

Filed Under: Search Engine Optimization